Marketing: An Introduction – 14th Edition (Ebook PDF)

• Delivery: Can be download Immediately after purchasing
• Version: Only PDF Version.
• Compatible Devices: Can be read on any devices (Kindle, NOOK, Android/IOS devices, Windows, MAC)
• Quality: High Quality. No missing contents. Printable

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Marketing: An Introduction – 14th Edition (Ebook PDF)

ISBN-13: 978-0135204436
ISBN-10: 0135204437

Author: Gary Armstrong (Author), Philip Kotler (Author)

An introduction to marketing using a practical and engaging approach.

Marketing: An Introduction shows students how customer value — creating it and capturing it — drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.