Integrated Advertising, Promotion, and Marketing Communications – 7th Edition (Ebook PDF)

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Integrated Advertising, Promotion, and Marketing Communications – 7th Edition (Ebook PDF)

ISBN-13: 978-0133866339
ISBN-10: 0133866335

Author: Kenneth E. Clow (Author), Donald E. Baack (Author)

A Modern Guide to Integrated Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations.

The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with My Marketing Lab, students have access to interactive tools to help guide them through the entire promotional process.