Global Marketing – 10th Edition (Ebook PDF)

• Delivery: Can be download Immediately after purchasing
• Version: Only PDF Version.
• Compatible Devices: Can be read on any devices (Kindle, NOOK, Android/IOS devices, Windows, MAC)
• Quality: High Quality. No missing contents. Printable

_____________________________________________________________

Global Marketing – 10th Edition (Ebook PDF)

ISBN-13: 978-0134900216
ISBN-10: 0134900219

Author: Mark Green (Author), Warren Keegan (Author)

Familiarizes students with global marketing and the global business environment

Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.