Business Analytics – 2nd Edition (Ebook PDF)

New and Updated for this Edition

• Screenshots throughout the text are updated for Excel^® 2013.
• The updated design strikes a better balance between the text and the image size.
• More problems have been added at the end of every chapter.
• There is a new case on Drout Advertising Research.

Content Updates

New and Updated for this Edition

• Screenshots throughout the text are updated for Excel^® 2013.
• The updated design strikes a better balance between the text and the image size.
• More problems have been added at the end of every chapter.
• There is a new case on Drout Advertising Research.

Content Updates

• Chapter 1 has been heavily revised with updated sections and new examples throughout
• Chapter 2
  • New objective–Use Excel functions for business intelligence queries in database
  • New information on VLOOKUP function
• Chapter 3
  • New section on Data Visualization with Figures and Captures
  • New examples:
    • Data Visualization through formal conditioning
    • Examples of Sparklines
    • Using Slicers
  • New Analytics in Practice Box: Driving Business Transformation with IBM Business Analytics
• Chapter 4 includes a revised section on the CORREL function
• Chapter 5
  • New section on Join and Marginal Probability
  • New example–Applying Probability Rules to Joint Events
• Chapter 7
  • New section: Confidence Intervals and Hypothesis Tests
  • New section: Cautions in Using the Chi-Square Test
• Chapter 8
  • New learning objective: List the Common Types of Mathematical Functions Used in Predictive Modeling
  • New section: Practical Issues in Trendline and Regression Modeling
• Chapter 10
  • New section: Data Exploration
  • New example: Using XLMiner to Sample from a Worksheet
  • New example: A Boxplot for Credit Risk Data
• Chapter 11
  • New learning objective: Use Excel tools to create user-friendly Excel Models and Applications
  • New section: Spreadsheet Applications in Business Analytics
  • New section: Developing User-Friendly Excel Applications
  • New example: Using Data Validation
  • New example: Using Form Controls for the Outsourcing Decision Model
• Chapter 13 includes a new example: Multiple Parameter Analysis for the SSC Problem
• Chapter 14
  • New section: Solver Output and Data Visualization
  • New example: Little Investment Advisers
  • New section on scaling
• Chapter 16
  • New section: Risk and Variability